Single dandelion with seeds. Seeds represent interconnected ideas. When viewed as a whole, the seeds reveal patterns and insights (the dandelion).

Simplify decisions with major insights

Know what your audience actually wants. Make decisions that grow your brand and create positive impacts for people and the planet.

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Clients.

Who I Support

B2B and B2C brands in beauty, design, environmental, & wellness seeking to maximize financial and sustainable impact through better decision-making.

How I Help

Informing strategy and decisions with human insights to lead the right investments, growth strategies, and action steps with prosperity, people, and planet in mind.

What You Gain

Deep insight into customer needs, aligned internal teams, evidence-based decisions, stronger product-market fit, and improved messaging and brand loyalty.

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Thought Partner.

Down-to-earth, focused sessions to work through challenges and evolving ideas. Gain clarity, reduce decision fatigue, and move forward with a grounded, actionable plan.

Research Strategy & Delivery.

Custom research, thoughtfully designed and managed end-to-end to answer critical business questions. From framing the right questions to deep analysis, we connect human insight and data to uncover what matters most and what to do next.

Insight Activation.

Collaborative team sessions that turn insight into action. Using structured frameworks, we create space to challenge thinking, surface new perspectives, and bring teams together around clear next steps.

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Fractional Insights.

A flexible, ongoing partnership that integrates insights into your business as you grow. Strategic when needed, hands-on when it counts. Ensures decisions are consistently informed by evidence and human understanding.

See Work

Philosophy.

Data is everywhere, but it isn't 'everything'.

Human intuition influences our thoughts and feelings. A belief in making things better inspires action.

Insights are holistic. They integrate high-quality data, positive motivations, and fresh perspectives to move strategy from abstract concept to concrete action.

Learn how we can collaborate and grow the ideas you like into offers your community will love.

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20+ years' experience with top global brands.

Testimonials.

"Sarah combines innovation, collaboration and creativity in her work, infusing insights with fresh perspectives that spark meaningful discussion and help inform the decision-making process."

Sandra Iacobelli, Director of Marketing & Communications, Forests Canada

“Since launching LOHN, Sarah has been an invaluable asset to our business, providing exceptional support.”

Katerina Juskey, co-founder, LOHN

"What truly sets Sarah apart is her ability to honour a client's vision while offering fresh, strategic insights into their community."

Robert Bianchi, President & CEO, Clean Conduit