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Single dandelion with seeds. Seeds represent interconnected ideas. When viewed as a whole, the seeds reveal patterns and insights (the dandelion).
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Simplify decisions with major insights

Empowering organizations to grow resiliently with strategy rooted in data and meaningful human insight.

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Clients.

Forest Canada charity logo.
Clean Conduit consulting firm logo.
LOHN elevated home fragrance company logo.
Primary logomark for MAJOR INSIGHTS written in capitals.

Championing sustainable systems with insights for Environmental, Beauty, Design, Fashion, and Wellness sectors. Nurturing growth with findings that create focus, simplify decision-making and make action steps clear.

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Conversations.

Down-to-earth conversations about your work dilemmas. Get guidance through one-on-one or small group mentorship, so you know what to do and how to do it. Relieve decision burnout and take confident action.

Strategy & Workshops.

Discover strategic opportunities and sharpen focus with clear, effective frameworks that help individuals or teams connect deeply with their audience.

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Research Management.

Innovation, Marketing & Storytelling powered by in-depth human research, advanced analytics & creative applications. Available as research projects or fractional insights leadership.

Philosophy.

Data is everywhere, but it isn't 'everything'.

​Human intuition influences our thoughts and feelings. belief in making things better inspires action.


Insights are holistic. They integrate data, positive motivations, and fresh perspectives to move strategy from abstract concept to concrete action. 

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Learn how we can collaborate and​ grow the ideas you like into offers your community will love.

Sarah Major, Insights consultant portrait

20+ years' experience with top global brands.

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Testimonials.

"Sarah combines innovation, collaboration and creativity in her work, infusing insights with fresh perspectives that spark meaningful discussion and help inform the decision-making process." 

Sandra Iacobelli, Director of Marketing & Communications, Forests Canada

“Since launching LOHN, Sarah has been an invaluable asset to our business, providing exceptional support.”  

Katerina Juskey, co-founder, LOHN

"What truly sets Sarah apart is her ability to honour a client's vision while offering fresh, strategic insights into their community."

Robert Bianchi, President & CEO, Clean Conduit

Insights to Your Mailbox.

© 2025 by Sarah Major.

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