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Insights Services.

Harness the power of range. Services combine insights from research, innovation and marketing. Creative connections result in holistic and breakthrough solutions.

Consultation & Mentorship

  • Thought partnership with 1:1 support, or groups of up to 3 people. 

  • 1 hour per session and flexible online scheduling.

  • Guidance tailored to a range of topics and work challenges to clarify vision, align, and drive success.

  • Designed to bring fresh perspectives and support confident decision-making.

2

Strategy & Workshops

  • Collaborative strategy creation with 1:1 support, or up to 5 people. 

  • 3 hours of in-depth sessions–online or in-person– scheduled flexibly in a half-day workshop or over a 1 month timeframe.

  • Designed for innovation, marketing, and business growth strategy that lives off the page and in your brand, product, or service.

3

Research Management ~ 'Qual' & 'Quant'  

  • Collaboration with Founders & CEOs, as well as Marketing, Innovation, Brand, Business Growth & Strategy teams.

  • Customized and flexible scheduling, with mentorship through to full research management support.​​

  • ‘Qual’ ~ meaningful conversations and immersive observations with your audience. Designed for exploration and discovery, with methods like in-depth-interviews, virtual focus groups, and usability testing.​​

  • ‘Quant’ ~ rigorous survey design and implementation. Designed to gather measurable data, identify significant trends, and leverage advanced statistical analyses for key insights.

 

4

Fractional Insights Leadership

  • Supporting Founders, executives, and cross-functional teams.

  • Customized and flexible scheduling.

  • Comprehensive oversight across a diverse range of research methods tailored to your business goals. 

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Get in Touch

Want to learn more about these research methods? 

Email sarah@majorinsights.ca

Insights to Your Mailbox.

© 2025 by Sarah Major.

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