From Indie to National Retailers
“Sarah’s contributions extend beyond conventional thinking, as she encourages us to consider consumer feedback and our product development process with meticulous care. She offers a unique perspective and leaves us feeling inspired and educated after every working session.”
+5
years of sustained collaboration
+9
projects delivered, from initial engagement onward
100%
of projects involved 3 teams in advisory partnership
Collaborative Ambition
A home fragrance startup was met with a unique challenge - growing their brand at the onset of Covid.
Our collaboration started with exploratory in-depth interviews to understand how consumers were seeking ways to elevate their living spaces and their well-being.
The goal was to leverage their scientific education and beauty industry background, understand their customer, and expand their reach from craft market distribution to national prestige retailers.
Research Solutions
The founders embraced insights through ongoing Mentorship & Consultations, Workshops & Strategy, and Research Management.
Over four years, our work together spanned Trends and Foresight, Brand Positioning, Qualitative In-depth interviews, Segmentation and personas, Concept Testing, Sales Insights Synthesis, and Presentation Coaching.
Insights to Action
Synthesizing the research findings, the startup was able to better position themselves with clear understandings about their consumer, the fragrance category, and their unique place within it. They created precise, emotionally resonant email marketing with research-driven personas.
Our B2B sales insights identified channel opportunities per category, with opportunities to capitalize on e-commerce and merchant distribution with data-backed sales strategies. Additionally, they elevated investor confidence through professional presentation coaching and a compelling, insight-driven pitch deck.
Through concept testing, the team developed strategy linked to fragrance concepts with demonstrated purchase intent.
In the time of our collaboration, it has been wonderful to celebrate their brand growth from indie to national retail distribution with 250 retailers including Holt Renfrew and Anthropologie.