Elevating Identity and Impact for an Environmental Organization
“Sarah combines innovation, collaboration and creativity…infusing insights with fresh perspectives that spark meaningful discussion and help inform the decision-making process.”
+3
years on ongoing collaboration
+6
projects delivered, from initial engagement onward
100%
of projects involved 5 teams in advisory partnership
Collaborative Ambition
In Canada's environmental sector, a charity recognized the increasing complexity and sector saturation with new organizations entering the landscape.
The evolving non-profit ecosystem sparked an ambition to distinctly position the organization to reflect its leadership, legitimacy, broad impact, and value to diverse partners.
Research Solutions
A strategic partnership for Consultations & Research Management was initiated with a comprehensive marketplace analysis.
Over three years, this collaboration evolved to encompass brand positioning, organizational strategy, community survey design, advanced analytics, and qualitative in-depth interviews.
Insights to Action
Refreshed brand archetype and organizational direction guided strategic priorities and deepened stakeholder engagement.
B2B sub-sector insights reshaped website content and calls to action for targeted audiences, uncovering resonant language for fundraising and outreach.
Client satisfaction feedback pinpointed success and growth areas, informing program improvements and campaign communication.
In-depth stakeholder dialogues fostered continued learning and opportunities for greater satisfaction.
An ongoing partnership of insights thought leadership and research collaboration supports the charity's incredible stakeholder network and value proposition.